A guide to ranking high on Google. The best Google ranking is an important factor that determines your business success. This is because a user is more likely to click on the results on the first page of a Google search than on the results on the second page.
This is why almost every online business, big or small, wants to rank at the top. But with extremely high competition, it can be a crazy journey and it can even seem impossible. While searching for ways to achieve this goal, you may come across websites offering various promising short-cut tricks and tips to quickly get top rankings on Google. But we’ll let you in on a secret – there’s no magic button you can push to get you to your final destination quickly, easily, and seamlessly.
The road to ranking #1 on Google can be long and requires four key things – persistence, ingenuity, creativity and dedication. These four factors are even more important because of Google’s ever-changing algorithm, which is constantly striving to provide a friendly and engaging experience for its users.
A systematic way can help you achieve your goals in a well-defined way. In this blog post, we will walk you through a step-by-step guide to help you achieve your goal effectively. No matter what changes Google makes, these steps will always serve as a guide.
Determine Your Current Ranking :-
You need to determine where you are currently standing in order to measure the distance you have to travel to reach the top. You can use specific SEO tools for this. To review your website, you need the following tools:
Keyword Ranking: This will help you gather meaningful data such as high ranking keywords and websites.
Speed: If your website is slow, Google won’t show it in the top suggestions, no matter how optimized it is. Even multinational retail giant Walmart saw a massive drop in conversions when load times increased by 3 seconds.
Health: To understand the real issue or problem, you need to check the overall health of your site. Some SEO tools provide comprehensive information on general site issues, DNS, mail/web server, and blacklisting.
Analyze Other SEO Metrics
Next, you need to identify other factors on your website that need improvement. Below are some of the most important ones that you need to consider:
Organic Traffic: You need to identify the channel through which the majority of your organic traffic is coming. For some businesses this may be through a Google search, while for others it may be through social media or even email.
Converting organic traffic: In addition, you should identify the keywords that generate website traffic. Tools like SERP Scan will display a 12-month overview of the keywords that generated organic traffic to the website.
Transactional Keywords: These are keywords that generate revenue for your website by bringing in not only website visitors but buyers who are more likely to make a purchase. For example, instead of a keyword like “How to reduce acne” you can use “best acne products”; visitors from the first keyword are looking for information, while others are looking for products to buy.
SEO Dashboard: Once you have these metrics, you can add them to your SEO dashboards, which you can access at any time. You can create your own dashboard using Google Analytics.
Detect and Fix Google Penalties, If Any
Now that you’ve determined your search ranking and established tracking of important metrics, it’s time to thoroughly analyze your site and identify potential penalties. This is a very important step because no matter how relevant your keywords or content is, if Google penalizes your site, it won’t rank.
Below are some of the things that Google generally imposes penalties for:
Bad Link Building: Many websites have been ranked as spammy links in the past, but nothing more. Now, bad links have the potential to hurt your site’s ranking. You must remove irrelevant or unhealthy links. You can use the tools to identify the kinds of backlinks that are currently available on your site and possibly remove harmful links.
Link Profile Cleanup: Your profile link may be used by other sites on their site. aYou can remove such links manually by disassociating yourself from Google or by diversifying your anchor text distribution.
Boost Ranking with On-Page SEO
On-page SEO plays an important role in your Google ranking. Once you get rid of Google penalties, you need to make sure your target audience can easily find your site in search by improving your on-page SEO. Here’s how you can optimize your on-page content to generate meaningful leads:
Keyword Research: Gives you first-hand information about your target audience. You’ll learn what keywords they search for the most, which keywords have low competition but are more likely to get your prospects’ attention, etc. It helps you determine buyer personas and their lifecycle so you can determine what motivates them and create targeted content. You can also see what your competitors are doing and what keywords they are using to rank for. This can also help you identify keywords. Being able to identify and use relevant keywords can drive meaningful traffic to your website and improve your ROI. You can add keywords to your website, blogs, calls to action, infographics, webinars, demos, ebooks, checklists, podcasts, and any other form of content.
Optimize your title tags: You need to make sure that your title tags are unique and descriptive and contain your main keywords. Don’t use the same title tag for all pages; create unique title tags for each of your web pages to be able to capture different audiences.
Schema Markups: These are tags that provide Google with additional information about your content. It highlights the subject text and gives it more meaning. This also makes the SERP result more organized and aesthetically appealing to the user.
Sitemap: You need to have a sitemap file for your website to allow Google robots to crawl your content smoothly and make your website accessible.
Link Building The Right Way
Once you’ve removed all the spam links, it’s time to build relevant links. You can do so
Anchor text linking: Provide anchor links to specific keywords and back up those links with keyword-specific anchor text. Don’t just use highly targeted keywords, balance them with general ones as well.
Internal linking: Provide links to internal pages where it seems relevant, with optimized anchor text.
Editorial links: Create meaningful content for users to share on social networks. This expands your reach as users can share it further and potentially drive more traffic to your site.
Conclusion :-
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