Sales automation is about using the technology and tools to decrease repetitive tasks in the sales process. This can include tasks like lead generation, email marketing, customer follow ups and reporting. By doing this, the workload on the sellers will decrease and they would be able to focus on main tasks that close the deals which will result in more revenue. Sales automation can be complex to understand, specially to the businesses that focus on sales and customer relationship management.

Benefits of Sales Automation

• Productivity – When repetitive tasks are removed, the sales reps can focus on the main goal which is selling. The team’s productivity will improve with sales automation and they will be able to close more

• Time Saving – The repetitive low value activities like lead generation, reminders, reporting and scheduling, when automated can be very helpful for sales team as it will save hours each week.

They can instead use that time to make connections with potential candidates.

• Increasing Sales – The sales process moves efficiently with Sales Automation software gives leads along with sales at the right time to help the decision-making process.

• Consistency – The sales data has to be consistent to reduce the risk of duplicates. Here, sales automation comes handy as the data remains consistent every time. The errors and inconsistencies can be

• Quality Leads – Sales automation does the task of filtering out best leads from unfitting leads. It makes the task of sales team easier and they focus on the leads that are interested and in need of the

• Better Communication – Sales automation makes communication more effective. It’s easy for sales people to communicate with each other as everything is in one place and available at the time of need. This helps in collaborating better as managers can make more informed decisions and sales reps have more access to

Challenges Faced in Sales Automation

• One of the biggest challenges is balancing automation and human Digitization helps increasing sales but it also leads to miscommunications and poor service.
• Sellers value the services they provide to customers. Creating a great experience for customers is very important to the sales team. In sales automation, many fear that it will make the experience old.
• Adapting to sales automation tools can be hard and it should be learnt in the right